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Data collection tools:

• Focus Groups : 6 to 10 persons groups
• In-depth interviews: Individual
• Dyads and triads: Interviews with groups of two or three people

Data collection tools:

• PAPI (Paper and Pencil Interviewing)
• ITAO (Computer Assisted Telephone Interviewing)
• TAPI (Tablet Assisted Personal Interviewing)

Survey Sampling Methods:

Probability Samples : stratified and cluster sampling
Non-Probability Samples : quota

Data collection tools:

• Mystery Shopper
• Ethnographic approaches
• Shop-along

Desk researches allow us get a first idea and open up avenues to build reflections. These analyzes are very useful for estimating the size of a market.

It will be followed by a qualitative survey to refine more and / or the administration of a quantitative questionnaire to quantify the hypotheses.